Fashion Rocks began in 2003 as a collision of fashion, music and charity and has become one of the most successful fundraising organisations.
Emerging from these events is the the new FR by Fashion Rocks eCommerce site which will look to translate their events experience to online shopping. The e-tailer offers a mix of contemporary and ready to wear pieces appealing to different price points and occasions.
Featuring established names such as Vivienne Westwood and Gucci to emerging designers such as Omar Kashoura, FR allows you the chance to purchase both familiar brands and newer labels side by side. The images (to the left) completed under the creative direction of our editor Guy Hipwell, produced by Great Fridays and shot by Victoria Farrar, represent just some of the pieces available for purchase.
To celebrate the launch of this new initiative Fashion156.com and Fashion Rocks have teamed up to allow 1 reader the chance to win £200 to spend in store.
Who is FR by Fashion Rocks' style ambassador?
a) Zara Martin
b) Cara Martin
c) Lara Miller