SHOWstudio SHOP and Gareth Pugh Collaborate
Is it just me or is SHOWstudio taking over the fashion world? Since the whole accompanying website had its spectacular crash after the groundbreaking, earth shattering, sartorial mind-blowing video that was the Alexander McQueen SS10 show, I feel like I've heard about nothing else. But I'm certainly not complaining, particularly when collaborations such as this one keep cropping up every few days.
Brit designer and gothic genius Gareth Pugh is set to be SHOWstudio's latest project, as he will take up residence at the Bruton Place venue, in order to produce a one of a kind garment live to an online audience. In a move set to bring designer and consumer closer than ever, Pugh will be live at work in the studio on the 20th, 23rd and 24th November, creating a one-off interpretation of a piece from his SS10 collection, which will be photographed by SHOWstudio maestro Nick Knight, and finally auctioned off on the SHOWstudio SHOP
Having looked at Pugh's latest collection with something approaching idolatry, the most important question on my lips is 'which piece will it be'?
Posted by Alicia Waite