07.04.10

Ostwald Helgason

Haynes Press Day, Ostwald Helgason

I was delighted to be invited down to the Haynes Press day event last week to view their client’s latest collections and to pick up the look books and press releases. I was instantly buzzing with blog post ideas and taking snap shots to share with our lovely readers here on the 156 Daily Blog. I have to say, viewing look books is a completely different experience post press day. Having felt the brushed mohair, crouched down at the table edge to see the finely detailed jewellery and having felt the texture of the buttery soft leathers- you can really ‘view’ these books with a heightened sense of understanding and appreciation. Something that I hope to be able to share with you to a certain extent through these posts.

Ostwald Helgason’s AW10 collection was an instant favourite. Designers Susanne Ostwald and Ingvar Helgason have a rich, combined experience of MA Fashion Design and tailoring expertise behind them, to set the foundations of a truly exciting label that presents its fourth collection for AW10. Their use of photorealistic replicas of existing surfaces creates an exciting new textile range, which this season, references Japanese interiors in the form of woven straw mats and bamboo. In green and blue colour-ways, the texture looks truly three-dimensional, but the touch is weightless, fluid and cold.

I was first drawn to the collection for its intriguing colour story. Refined and experimental, the coral and pale blue knits contrasted in perfect-wearable harmony with polished black leathers and liquid printed, silk satins. Tailoring takes emphasis in high-shine Italian wool, which is layered in new and exciting ways. A firm favourite from the press day- the Ostwald Helgason AW10 collection deserves a post all of its own… undoubtedly a brand to keep a keen eye on.

Photography by Julia Kasper, Images via Ostwald Helgason look book AW10.

Posted by Julia Kasper

Tags: Haynes PR Ostwald Helgason AW10