25.09.10

Milan Fashion Week SS11-Emerging Trends

A 70's Summer in colour and white.

If the recent shows are anything to go by this SS11 shall be a colourful one. Colour has slowly been enveloping the SS11 catwalks beginning at the menswear shows. Prada and Jil Sander were the leading culprits in driving this trend. At NYFW colour proved contagious as it spread from Prabal Gurung to Peter Som to Marc Jacobs. It then infected LFW taking hold of Louise Gray, Meadham Kirchhoff and Giles to name but a few. Now it appears it has also gripped Milan.
So far it has taken Gucci whose collection plays with colour in a Guy Bourdin fashion. Prada has also caught this fever in the form of colour-blocking electric brights, which were counterbalanced by a simple silhouette which veered most strongly towards the 1920s. While Fendi ventured its hypothesis for the equation of combining colour and geometry.

I've also noticed that over the last few weeks we've been doing extensive time-travelling back to the 70's from Rebecca Taylor at NYFW to J.W. Anderson and Topman Design at LFW and now to Alberta Ferretti in Milan. And with wide brimmed hats, soft flowing maxi dress with garden prints, lace, ruffles and peasant dresses Ferreti has provided us with our perfect 70's tribute outfits. Etro on the other hand married colour with 70's shapes and styles resulting in luxe colour blocking in 70's moulds.

Veils of white continue to cloak the catwalks of Milan after engulfing runways at Alexander Wang in New York and Peter Pilotto and Designers Remix in London. White was noticeable at Francesco Scognamiglio where it provided a base for sheer shirts and was the colour of choice for classically tailored trousers. While Luisa Beccaria set white to 70's shapes.

The consenus is growing colour, white and resurrect the 70's it says.

Images courtesy of Style.com

Posted by Susan Walsh

Tags: Milan Fashion Week Trends LFW NYFW