London Fashion Week S/S2010 - A Child Of The Jago
The faded splendour of Wilton’s Music Hall was the perfect backdrop for A Child Of The Jago’s SS10 collection. The label has something of a cult following, and it’s easy to see why. Designed by Joe Corre and Simon ‘Barnzley’ Armitage the visual aesthetic and brand identity is evident in every aspect- from the amazing Aladdin’s cave on Great Eastern Street to the show set (painted stage, props and projected illustration) to the casting.
Mixing the sartorical excess worthy of an Oscar Wilde dandy with a little bit of Rock and Roll and the craftsmanship of Savile Row tailoring, the clothes are worn and faded- products of the revolution. Gilded epaulettes and golden buttons reference military victories of long ago, naval inspired details in blue and white appear somewhat ironically. The tailoring is impeccable- traditional suits in wool fabrics trimmed with white see the British upper class embrace a more preppy style.
Later in the collection came references to Apache Indians- bold and colourful geometric prints featured on black hoodies, and were accessorised with traditional (and most likely real) hunting equipment. Colourful checked suits were deliberately excessive- with subtle tailoring details that are not instantly obvious.
Ultimately A Child Of The Jago is a child of the street, menswear that is not concerned with street style trends, following the crowd, or what anyone else is up to. But this is not style over substance, as first impressions may suggest- combining young Japanese talent from the land’s most renowned fashion academies with tailoring that could have come straight from Savile Row A Child Of The Jago is one of the most unique and provocative labels to show at MAN this season.
Posted by Vicki Loomes