03.08.10

In Rogue

Rogue's Autumn/Winter 2010 campaign by Guy Aroch

I do believe that a fashion campaign is the most successful if the pictures make you believe that you could be friends with the models and join them in exactly the moment the picture was taken. That’s one of the reason I adore Rogue’s 2010 autumn campaign, shot by photographer Guy Aroch. The models, Lyle Lodwick, Patrick Philipps and Salieu Jalloh are shown modelling the company’s designs against a backdrop of brick walls, random street corners and cracked concrete, which heightens the overall ‘grunge’ feeling of this collection. My favourite is image is a bird eye’s view of the three models running down a street. In the snapshot, the garments, which seem to be beautifully cut, become a part of the overall story about the three boys.

See more of the Aroch's photography, here.

Posted by Felix Bischof

Tags: In Rogue Fall Guy Aroch