I love the whole attitude of a sports chic concept , easy and effortless clothes. - Michael Herz, creative director of Bally tells David Longshaw who continues his illustrated interview series for us.
But since the late Eighties, it's been sportswear that has dominated youth culture, for a whole variety of reasons - some obvious, some far more subliminal.
The advances of technology are not only reflected in marketing and retail innovations but in physical collections, as designers seek to visualise the potential of global dressing.
Last Spring's cerulean was camel and this Autumn's was red. For the new year of 2011, designers have taken a minimal approach to their colour charts, generally opting for a palette of light colours.